The market for fitness is gaining huge popularity amongst the millennials. Athleticism and health have become buzz words these days. Epicureanism is being replaced by gratification through hard work. People are now more aware of the importance of keeping good health. This trend is benefitting the fitness industry the most. The global health and wellness industry has exploded into a $100 billion opportunity. Gyms and fitness centers are now offering a unique social experience along with great guidance on workouts. However, there is an underlying issue that still needs to be addressed. Gyms around the UK and most other developed and developing countries lack much-needed diversity.